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Leaders Who Coach™
Built on the principles of coaching mastery.
Infused with scientific & industry knowledge.
Built on the principles of coaching mastery. Infused with scientific & industry knowledge.
The next era in leadership practice, Leaders Who Coach™ puts powerful coaching skills into the minds and hearts of leaders responsible for unlocking their people’s performance.
Leaders Who Coach™ is a truly “transformational” leadership learning experience that outperforms the majority of leadership development programmes because of its “richness”, “clever layering of knowledge and practice” and opportunities for multiple mindset shifts from Day 1.
In just 4 months, leaders consistently report an increase in their self-awareness, confidence and capacity for empowering their direct reports by creating ownership, establishing accountability and holding difficult conversations.
With CPD accreditation, leaders and their organisations have a way of raising their coaching culture game, increasing tenure and loyalty, addressing mental health and performance flags early, and locking in change long term.
As well as tangible changes in the quality of their relationships and their ability to influence for good, graduating leaders express gratitude, relief, and renewed optimism for themselves and their teams to overcome challenges and achieve strategic business goals.
Who benefits from our course?
Leaders with a growth mindset who are ready to raise their game for themselves and the people they lead:
- Executive Leaders (C-suite)
- Founders
- VPs and MDs
- Directors
- Heads of Functions
- People Managers
- Individual Contributors who need to influence
Leaders from all industries and functions have completed and graduated as Leaders Who Coach™.
Continuous Learning
Once you complete and graduate in Leaders Who Coach™, leaders can expand and refine their learning through:
- One2One Bookings with our Executive Coaches and Experts
- Annual LWC™ Refresh programme for LWC™ Graduates
- Neurodiversity in Teams — short course on cognitive diversity and mental health for team strength and inclusive performance
- Body & Voice — masterclass series to adjust and maintain influence in the world of remote, in-person and hybrid working
- Talking Confidently About Diversity — short course on raising comfort and confidence in tactical and strategic conversations on diversity and inclusion for action and traction
Everything we do at Better Conversations is about making learning personal and contextual to secure mindset shifts.
| ONLINE COHORT
12x Weekly Enrichment Calls |
| SCHEDULE & DURATION
30 MAR — 13 JULY 2023 |
| CPD CREDIT
50 HOURS |
| PRICE
£3997 inc VAT |
| RESOURCES & LEARNING
100+ Micro-Learning Videos |
“Saying it was life-changing probably isn’t an exaggeration.”
Dan Dunton, Head of Project management, Future Platforms
There are in-training & graduated Leaders Who Coach™
already inspiring people today at these companies…
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12 Leaders Who Coach™ Skills
Master one each week. Guided by your tutor, supported by your peers.
Peer learning through discussions and group practice is proven to improve your speed, confidence and knowledge retention in skill mastery.
12 Leaders Who Coach™ Skills
Master one each week. Guided by your tutor, supported by your peers.
Peer learning through discussions and group practice is proven to improve your speed, confidence and knowledge retention in skill mastery.
#1 Act with Integrity
✦ Integrity defined
✦ Develop your skills
✦ Promote awareness
✦ Clarifying cultures
✦ Derailers
#2 Establish Common Understanding
✦ Your partnership
✦ Start conversations
✦ Securing agreement
✦ Who, when & where
✦ Responsibilities
✦ Resistance
#3 Build Trust, Secure Permission
✦ Genuine care
✦ Consistency
✦ Agreement
✦ Champion experimentation
✦ Ask permission
#4 Coach-Leader Presence
✦ Read signals
✦ Not having answers
✦ Experimentation
✦ Multiple approaches
✦ Laughter & humour
✦ Strong emotions
#5 Listen to Understand
✦ Deep listening
✦ Conversation agenda
✦ Feelings & concerns
✦ Values, beliefs & needs
✦ Summarise & mirror
✦ Truth-telling & challenging
Ask Good Questions
✦ 6 sets of questions
✦ Elaboration
✦ Assumptions & limiting beliefs
✦ Evidence
✦ Alternatives & consequences
✦ The future
#7 Clean & Clear Language
✦ Receptivity & impact
✦ Leading, loaded & cryptic language
✦ Distinctions
✦ Metaphors & analogies
#8 Grow Awareness
✦ Landscaping
✦ Personal impact
✦ The POwER Paradigm
✦ Beginning, middle & end
✦ Giving advice
#9 Design & Agree Actions
✦ Readiness
✦ Check & confirm
✦ Confidence, commitment, motivation, accountability
✦ Delegate & negotiate
✦ Resistance & objections
#10 Plan & Set Growth Goals
✦ Growth Roadmap
✦ One-to-one meetings
✦ The 3 tracks
✦ The 3 decision levers
✦ Resources & notes
✦ Tracking progress
#11 Accountability & Course-Correction
✦ Memory vs notes
✦ Check-ins
✦ Troubleshooting & escalations
✦ Re-contracting
✦ Risk & poor performance
#12 Progress & Sustained Growth
✦ Ownership
✦ Difficult conversations
✦ Strategic reviews
✦ Possibilities & opportunities
✦ Golden threads
✦ Your continuous growth
You can be caring and deliver business results.
There’s nothing soft about Leaders Who Coach™. Leaders in our cohorts are intelligent, sharp and growth-minded. Having coaching skills means you get to the heart of problems quicker and more effectively than 90% of leaders.
You can be caring AND deliver business results.
There’s nothing soft about Leaders Who Coach™. Leaders in our cohorts are intelligent, sharp and growth-minded. Having coaching skills means you get to the heart of problems quicker and more effectively than 90% of leaders.
“Leaders Who Coach™ has been a game-changer for me. It transformed the way I conduct meetings and 1-to-1 conversations. I wanted to feel much more confident that I have the tools to lead a conversation to long-term positive outcomes through a more human, empathetic approach — that telling someone to do something won’t.”
Troy Anthony, VP Customer Success, Amplience
Course outcomes
Leaders Who Coach™ delivers in the high percentiles on factors identified by McKinsey as being critical to the success of a leadership development programme. Those key themes are focusing on behaviours that matter, having sufficient reach across the organisation, transfer of learning (applied skills), and reinforcement to lock in change.
Leaders Who Coach™ delivers applied leadership learning experiences that increase chances of success to over 80%.
- Feel grounded and self-aware
- Apply great conversation skills from Day 1
- Navigate behaviours that break trust
- Mitigate against your blind spots & baises
- Build powerful emotional connections
- Attract people with your presence
- Increase collaboration & inclusivity
- Encourage diversity of thinking, ideas & approaches
- Empower your direct reports
- Listen deeply & hold safe spaces
- Surface blockers, derailers & risks
- Respond to mental health challenges sensitively
- Uncover possibilities, opportunities & motivations
- Have your direct reports fully own solutions & outcomes
- Challenge limiting beliefs
- Stress test ideas
- Let go of judgement or anxiety
- Reinforce positive behaviour shifts
- Facilitate meetings for productivity & contribution
- Think strategically & close skills gaps
- Look forward to 1-to-1 growth meetings
- Spot performance issues early
- Navigate difficult conversations with confidence & skill
- Hold your direct reports accountable
- Course-correct, recontract & celebrate
Make an informed choice. Most leadership development programmes deliver “disappointing results” because they are too theoretical, not personal or contextual enough, skills are not applied during or after training, skills are not modelled or reinforced, the training is offered too late for younger people managers, or it’s too expensive, too long or too lonely. Most also completely exclude coaching skills as a powerful approach or only address coaching at the most superficial level, for example, how to give feedback.
Explore more resources on Coach-Leadership & Coaching Cultures — click here.
Celebrating the diversity of all leaders
We all have different learning styles, personal values, cultural perspectives, lived experiences, personal challenges, passions and interests. We’re proud to have partnered many wonderful and committed leaders. Definitely ones to watch!
Such a wonderful course, which has improved both my coaching skills and my self-awareness, making me much more confident.
It’s really an eye-opening experience. A journey alongside incredible people and led by wonderful tutors always ready to help and give.
I took on new ideas and learnings and applied them in real work situations so my skills were embedded. Hugely recommended!
I absolutely loved it. I learned so much and made some amazing connections with my cohort. Anyone thinking about developing themselves, just go for it!
Enormously beneficial in better understanding my team & their problems. Time to practice & develop these skills has given me the confidence to use them.
I’ve enjoyed learning about myself — generating a balanced and authentic leadership style that works with advocacy and content creation.
A brilliant reminder for me that relationships are at the core of everything and experiential ‘doing’ is critical to knowledge-building.
The single highest praise I can offer for anything is that it captures my interest, and makes me re-evaluate the world around me in a new way. Thank you all!
Great course, great teacher and the Enrichment Cohort, talking to other people in similar situations, really helped to get different opinions.
I’ve gained skills that are benefiting me and my team right now, and will only continue to develop the more I practice. Can’t wait!
It’s a new way to lead and unlock the potential in your team. Honestly, it’s transformational for me as a leader.
An opportunity to engage with leaders from different backgrounds and industries, a space to discuss, understand and appreciate everyone’s experience.
Leaders Who Coach™ was excellent. Beautifully crafted with great thought and care, and it has been very inspirational.
I learned a lot from the Leaders Who Coach™ course and I am happy to recommend it to anyone interested in becoming a leader who chooses to coach.
Made me think about my leadership style and approaches in a different way. I really enjoyed the focus on empowering our teams for high-performance.
Has the theory, practice & feedback to help you on your journey. Couldn’t recommend it highly enough. Feel privileged to have a supportive & inspiring group.
The Enrichment Calls were amazing, the tutors’ knowledge of coaching is next-level and they are excellent facilitators.
Provided me with a community of inspiring individuals that encourage me to learn and improve myself, and a strong set of skills to grow others.
Fantastic quality. I have grown as a leader and my team has noticed a difference in how I approach topics and questions. I really enjoyed the course.
Truly high-quality content, delivered superbly, and brought to life with the enrichment calls.
Everyone brings their style and flavour to a coaching conversation. Seeing others in the cohort in action was a fantastic way to learn and grow.
A journey of learning & healing where I have reconciled the experiences of the past with the vision for my future. First class tutor. Empowering environment.
I’m walking back into the world with a secret and powerful new awareness (a new superpower!). Utterly grateful. I feel more confident, clear, and effective.
Leaders Who Coach™ has been an inspiration to change my modus operandi with everything I do at work. It has encouraged me & built my confidence.
All of my conversations have improved as a result of being deliberate with my approach to being a better conversation partner. Thank you, Mag!
Leaders Who Coach™ has helped me to listen more, ask the right questions and stop giving a solution for the problem.
I learned so much from watching and listening & have noticed a change in my approach to conversations both professionally & personally.
My tutors, Mag and Uschi were capable of providing great insights on how to improve my coaching and leadership skills. Recommend!
It was an amazing experience. I’m more patient in conversations & allow space for my team to show me how great they are. The BC team was amazing.
Paid back in multiples, improving my conversations & coaching abilities from the very first week. Come out more authentic, forgiving & curious.
Exceeded my expectations. Feeling nourished and refreshed & gained the confidence to trust in my leadership & shake off what I thought “leadership” looks like.
Discover your own optimal approach & balance in coach-leadership.
Through the 12 Leaders Who Coach™ skills delivered over 100 micro video lessons, we cover the essential competencies of outstanding leadership: Grounded Leadership, Emotional Connections, Conversation Skills, and Capability & Capacity of Teams.
We don’t tell you what to do. We encourage you to explore how you want to be. And then we partner you as you refine and settle on your optimal approach.
Discover your own optimal approach & balance in coach-leadership.
Through the 12 Leaders Who Coach™ skills delivered over 100 micro video lessons, we cover the essential competencies of outstanding leadership: Grounded Leadership, Emotional Connections, Conversation Skills, and Capability & Capacity of Teams.
We don’t tell you what to do. We encourage you to explore how you want to be. And then we partner you as you refine and settle on your optimal approach.
Hold conversations with confidence & empathy. Even the difficult ones.
Most of us struggle with conflict and avoid holding difficult conversations.
Leaders Who Coach™ are anchored by personal values of integrity, decency and fairness as well as professionalism, accountability and managing risks. By modulating how they show up, Leaders Who Coach™ are able to explore, offer feedback, challenge and recontract on outcomes to move all parties forward and re-align on expectations and results.
Hold conversations with confidence & empathy. Even the difficult ones.
Most of us struggle with conflict and avoid holding difficult conversations.
Leaders Who Coach™ are anchored by personal values of integrity, decency and fairness as well as professionalism, accountability and managing risks. By modulating how they show up, Leaders Who Coach™ are able to explore, offer feedback, challenge and recontract on outcomes to move all parties forward and re-align on expectations and results.
“I have applied the Leaders Who Coach™ competencies in my coaching approach and by doing so I’ve seen a huge difference in the quality of outcomes through better conversations.”
Kishor Patel, VP Application Development, Vortexa
“I feel more confident in my conversation skills and awareness of how I can communicate with more clarity. Not only am I able to have more productive 1:1s but I am also able to coach my direct reports to be better people managers and leaders who coach themselves.”
Åsa Nyström, VP Customer Advocacy, Buffer
The Who Energy Model™ helps us understand our role as leaders.
When we’re in a positive headspace, we feel we can solve any problem. When we’re feeling low, it’s easy to feel lost, confused and demotivated.
The Who Energy Model™ helps Leaders Who Coach™ remember to empower our direct reports. This makes those difficult conversations around accountability and course-correct much easier to hold — before our direct report nosedives in their mental health. We help them move towards a healthier head space so they can design their own solutions. Regaining control is key to being happy and emotionally committed to our work and our team.
The Who Energy Model™ helps us understand our role as leaders.
When we’re in a positive headspace, we feel we can solve any problem. When we’re feeling low, it’s easy to feel lost, confused and demotivated.
The Who Energy Model™ helps Leaders Who Coach™ remember to empower our direct reports. This makes those difficult conversations around accountability and course-correct much easier to hold — before our direct report nosedives in their mental health. We help them move towards a healthier head space so they can design their own solutions. Regaining control is key to being happy and emotionally committed to our work and our team.
![The Who Energy Model in Leaders Who Coach™ | ©️ Better Conversations [+]](https://i0.wp.com/betterconversations.co/wp-content/uploads/2022/11/LWC_Lecture039_WhoPositive.png?resize=1024%2C576&ssl=1)
![The Who Energy Model in Leaders Who Coach™ | ©️ Better Conversations [-]](https://i0.wp.com/betterconversations.co/wp-content/uploads/2022/11/LWC_Lecture039_WhoNegative.png?resize=1024%2C576&ssl=1)
Move the handle across to explore The Who Energy Model™ original to Leaders Who Coach™.
© Sehaam Cyrene & Better Conversations & Associates Limited 2020.
Our WHO sits at the heart of the problem and the solution. Our WHO Energy Model™ helps to:
- Create shifts
- Achieve new or better outcomes
- Reach goals quicker
- Structure a coaching conversation
Only once we have attended to WHO our direct report is being right now, can we help them explore the What and How of their situation.
Replace bad experiences with awesome ones.
Replace bad experiences with awesome ones.
Our top graduate ratings are in part due to the experiential nature of the learning journeys we create for you. It’s only by doing, practicing, reflecting on and refining your approach to your own situation that you can pick up those transformational mindset shifts.
Every week, through study, assignments and live cohort calls, we create safe spaces for you to experiment with phrases, questions, energy, body language, emotions, challenges, conflicts, and tension in multiple leadership conversations. By the end of the course, you have experienced live coaching conversations more than 9 times and from multiple perspectives.
No other course comes close in creating those experiences. And those wins never leave you.
“The most valuable thing for me has been noticing that I’m more mindful of the conversational dynamic, who wants to speak, what someone’s body language is saying, or me noticing when I ask stacked questions or jump in and ‘solutionise’.” — Chris Jenkins
“Loving it and cherishing every step of the way. I’m applying what we learn left and right – super challenging and what I love the most is the support we get to process what we’re going through on our cohorts. It really helps tremendously.” — Vera Trindade
Our learning philosophy at Better Conversations is always to put you at the centre of your own transformational growth journey.
And it begins with giving you new conversation experiences of familiar situations, like meetings and one-to-ones, so you can determine if doing things differently works better for you and your direct reports (or not).
You experience leaps in your growth when it’s personal, you feel safe, you stay in control of how leadership feels best to you, and you see for yourself the results of doing things differently.
“Leaders Who Coach™ is brilliant, without exaggeration.” — Eugene Yeskov
What’s included…
What’s included…
100+ VIDEO LECTURES
10 hours of micro video lessons — succinct, clear explanations of why each skill matters & how to practice them
12 QUIZZES & 12 ASSIGNMENTS
Real scenarios, case studies, evaluations & useful frameworks for immediate impact
18+ TUTOR HOURS
Our ICF Certified Executive Coaches & trained Tutors provide psychological safety, coaching & individual feedback
DOWNLOADS & RESOURCES FOR DEEPER LEARNING
15+ cheat sheets & templates plus links to resources to expand working knowledge
CONTINUED LEARNING FOR GRADUATES
Community discussions, events & our graduate group for peer leaders across industries keep skills active
EARN CPD HOURS + CERTIFICATE
Globally recognised mark of quality for Continued Professional Development for organisational strength
First-class certified & experienced tutors
With a global reach, our tutors are ICF Certified Executive Coaches, are themselves Leaders Who Coach™ Graduates, have at least 5 years’ leadership experience in business, and complete a rigorous supervised tutor training programme. As coaches, they support you with one-to-one sessions and on-going coaching beyond graduation.
First-class certified & experienced tutors
With a global reach, our tutors are ICF Certified Executive Coaches, are themselves Leaders Who Coach™ Graduates, have at least 5 years’ leadership experience in business, and complete a rigorous supervised tutor training programme. As coaches, they support you with one-to-one sessions and on-going coaching beyond graduation.
Sehaam Cyrene PCC
Course Creator & Tutor
Mag Leahy ACC
Head of Delivery & Tutor
Uschi Baumann ACC
Principal Tutor
Lock in change with a globally recognised mark of quality.
Lock in change with a globally recognised mark of quality.
Earn Continuing Profession Development (CPD) Credits or Hours
Demonstrate to your organisation, your team, your peers & your customers a commitment to coach-leadership excellence. To graduate with CPD Hours, leaders complete all 100+ micro lessons, pass 12 quizzes, and submit 12 assignments for peer and tutor review. On Enrichment Cohorts, leaders must attend a minimum of 10 of the 12 live calls.
Continuous learning in a global online diverse community of professional peers
Continuous learning in a global online diverse community of professional peers
LWC™ Refresh & LWC™ Audio Edition
LWC™ Graduates in our community can access LWC™ Refresh, our monthly curriculum to keep skills fresh and build on your latest experiences and your skills investment. All our members can also access LWC™ Audio Edition as an auditory learning experience and to support their own preferences for continuous learning.
Expansion Short Courses on Neurodiversity, DEI & Embodied Communication
Neurodiversity in Teams with advocate Ben Miller, Body & Voice with actor & director Gail Sixsmith, and Talking Confidently About Diversity with Dr Hazbi Avdiji are just some of the short courses available to our Better Conversations Community Members to amplify their LWC™ skills.
One-to-One Tutor Check-ins & Executive Coaching
Our LWC™ Tutors are also certified Executive Coaches and our Short Course Tutors are experts in their field. Members can book time with them for confidential support at special member rates.
Community Talks & Discussions
Members can attend live talks and asynchronous community discussions relevant to their own learning and leadership in general — Culture & Leadership, Diversity, Equity & Inclusion, Mental Health & Wellbeing, Talent & Progression, and Teams & Productivity.
Free Resources Hub
Members have access to course-related and supplementary resources, tools, videos and downloads to use freely and apply for their professional advantage.
Meet Growth-Minded Leaders
Leaders enrolled in our courses value the perspectives and points of view of their peers. Leaders can connect across functions and industries to support each other’s leadership growth and learn from one another.